Taiwan Business Bank Won the National Brand Yushan Award
2021/10/22
Taiwan Business Bank digital financial innovation won "National Brand Yushan Award", which is the most iconic and largest award in Taiwan. Awarded the "Best Product Category" and "Best Popular Brand" at the 18th Awards Ceremony in 2021, "Jointly Named Beigang Chaotian Temple-Online Lighting Blessing System and Start-Up Gold Account" won the highest honor of "National First Prize in the Best Product Category". Taiwan Enterprise Bank, TBB actively develops digital financial business and is recognized by the public.
The National Brand Yushan Award is committed to praising domestic enterprise models, and selecting high-quality products and services. Taiwan Business Bank cooperated with Chaotian Temple in Beigang to provide three digital financial services, and developed an online lighting, donation, account opening and other services. The two brands have transcended the restrictions of time and space, and conveyed Mazu’s power to calm people’s hearts online. It is so proud for Taiwan Business Bank to stand out in the fiercely competitive selection and win the biggest prize.
Taiwan Business Bank's "Intelligent Customer Service, Money" was also awarded the "Best Popular Brand". Introducing artificial intelligence technology actively, TBB created an anthropomorphic and lively intelligent customer service robot called Money, and created a professional knowledge base of nearly 3,000 questions and 20,000 questions life knowledge base. TBB cultivates a team of AI trainers to analyze the logic and situation of customer questions, and monitor by special personnel to adjust the content of intelligent customer service responses. By using big data to correct the response accuracy and design multiple rounds of dialogue, so that Money can judge the information more smartly and provide ingenious and warm services. This year, the average monthly response accuracy has reached 97%, which has been highly praised by customers and favored by this review team.
Taiwan Business Bank strives to develop digital financial innovation and deeply cultivate financial technology. TBB won two awards of the National Brand Yushan Award, which is a great commendation for the bank's digital financial service. To improve the service efficiency and security of the digital channel platform, TBB launched a new preferential upgrade for digital deposit accounts, and opened the account authentication mechanism of other banks. With creative marketing activities, the bank has successfully created market topics and a wave of customer applications. In the future, Taiwan Business Bank will continue to understand customer needs attentively, attach importance to customer experience, and expect to provide better digital financial services.
The National Brand Yushan Award is committed to praising domestic enterprise models, and selecting high-quality products and services. Taiwan Business Bank cooperated with Chaotian Temple in Beigang to provide three digital financial services, and developed an online lighting, donation, account opening and other services. The two brands have transcended the restrictions of time and space, and conveyed Mazu’s power to calm people’s hearts online. It is so proud for Taiwan Business Bank to stand out in the fiercely competitive selection and win the biggest prize.
Taiwan Business Bank's "Intelligent Customer Service, Money" was also awarded the "Best Popular Brand". Introducing artificial intelligence technology actively, TBB created an anthropomorphic and lively intelligent customer service robot called Money, and created a professional knowledge base of nearly 3,000 questions and 20,000 questions life knowledge base. TBB cultivates a team of AI trainers to analyze the logic and situation of customer questions, and monitor by special personnel to adjust the content of intelligent customer service responses. By using big data to correct the response accuracy and design multiple rounds of dialogue, so that Money can judge the information more smartly and provide ingenious and warm services. This year, the average monthly response accuracy has reached 97%, which has been highly praised by customers and favored by this review team.
Taiwan Business Bank strives to develop digital financial innovation and deeply cultivate financial technology. TBB won two awards of the National Brand Yushan Award, which is a great commendation for the bank's digital financial service. To improve the service efficiency and security of the digital channel platform, TBB launched a new preferential upgrade for digital deposit accounts, and opened the account authentication mechanism of other banks. With creative marketing activities, the bank has successfully created market topics and a wave of customer applications. In the future, Taiwan Business Bank will continue to understand customer needs attentively, attach importance to customer experience, and expect to provide better digital financial services.
