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Taiwan Business Bank Digital Finance Won the National Brand Yushan Award for Two Consecutive Years

2022/07/08
Taiwan Business Bank's digital financial innovation has set an important milestone again. TBB has won the National Brand Yushan Award, the most authoritative award in Taiwan, for two consecutive years, which set a record for the first public-stock bank to win double-awards.

Taiwan Business Bank is striving for digital finance and the first bank of choice for small and medium-sized enterprises in Taiwan. Therefore, TBB continues to promote and deepen its digital transformation plan. It was recognized at the national level and successfully enhanced the voice and image of its digital brand. The bank not only has been continuously adding a number of convenient and innovative functions, but also built a mobile banking security protection net. Continuing to improve user experience, TBB move towards the goal of the bank that understands customers best.

TBB also won the "Best Popular Brand" award with its digital account, which optimizes the UI/UX platform interface and analyzing the needs of young customers with big data. As of the end of June this year, the digital deposit accounts has increased by 11 times and the deposit amount has increased by 62 times compared with December 2019. The brand has been highly praised by customers.

At the same time, Taiwan Business Bank continues to develop emerging financial technologies and deploy patented technologies. This year, TBB has obtained 4 new patents, and the cumulative number of patents has reached 32. In the future, Taiwan Business Bank will continue to pay attention to customer needs and experience, and provide better quality and heart-warming digital financial services.